Google aims to entice iPhone owners to buy its new Pixel 7 and Pixel 7 Pro by offering hefty trade-in values for previous-generation iPhone 13 models . Google is offering iPhone users a trade-in value of up to $750, of which $750 is used to buy back the iPhone 13 Pro Max with 1TB of storage in the customer’s hands, which was originally priced at $1,599.
Google is offering $595 for the 128GB iPhone 13 Pro Max, $645 for the 256GB model, and $695 for the 512GB model. In contrast, Apple itself only offers up to $720 off to customers who trade the iPhone 13 Pro Max for a new smartphone , such as the 14 Pro Max, and Google is willing to pay up to $30 more than Apple.
With the $750 cap, you won’t have to pay extra to trade in the $599 Pixel 7 (instead, you’ll have to pay upside down), while the Pixel 7 Pro can be purchased for $150, since it’s priced from $899.
It’s worth noting that Apple’s trade-in value for Android devices like the Pixel 6 is nowhere near that, and the top trade-in value for last year’s Pixel 6 Pro is just $240. Apple devices generally hold more value than Android devices due to demand, and Apple offers software updates for at least five years after launch.